Mor, POM Wonderful and Unifrutti
The pomegranate is clearly increasing in popularity. Apart from the fact that the pomegranate is one of the world’s oldest known fruits, it is also a mysterious fruit with Biblical and mythical associations. But, above all, it is a healthy fruit with high concentrations of antioxidants, vitamins A, C and E, as well as folic acid and a variety of minerals and fibres.
The most popular variety, Wonderful, has a very long shelf life and a popular sweet-sour taste. Wonderful is the variety that is available longest during the season, partly because it is highly suited for ‘controlled atmosphere’ storage. There are also a number of Early Red varieties that make is possible for the season to start earlier. These various varieties differ in both taste and colour.
Not all consumers know how to open this unique fruit. Watch the movie to see how the fruit can be opened within 30 seconds for optimal enjoyment.
Total Produce B.V. has an extensive network and works together with leader growers in South Africa, Chile, Israel and the U.S.A. This includes the growers Unifrutti, Rio Blanco, Mor International and POM Wonderful. Intensive research is conducted together with them into storage methods, taste improvement and developments in consumer behaviour. The large volume of growers enables Total Produce B.V. to offer its buyers several selections throughout the year.